About Amavi

In a world where action and discipline are increasingly scarce, a select few rise above the rest. The doers, the innovators, the visionaries—what sets them apart? They command their time. Knowing that lost time is gone forever, they make every second count.

Amavi is made for those who never settle and relentlessly pursue greatness—without compromise. Our watches aren’t just for the elite—they’re for anyone who values action and demands excellence.

Every single watch is assembled by hand, rigorously tested, and approved by a certified quality control expert with over 30 years of experience. Our timepieces undergo the same stringent testing as the top luxury brands, ensuring that what you wear combines exceptional quality with striking design.

Our Mission

Our watches are tools for those who push boundaries, innovate, and lead. We want everyone to recognise that how you spend your time defines who you are—and that once time passes, there’s no getting it back.

Our Vision

To create a range of watches that inspire respect for time—and to use it with purpose, carving your own path.

RESPECT TIME – TAKE ACTION